About
Who We Are
PromoWrks is a leading experiential marketing company that creates meaningful and memorable connections between brands and their audiences. We specialize in brand activation events designed to foster interaction, enhance brand exposure, and leave a lasting impact.
"At PromoWrks, we’re not just creating events—we’re crafting memorable brand experiences. Our goal is to engage your audience, build lasting connections, and ensure your brand shines at every activation."
Bryan Goodell, PromoWrks
Bryan Goodell discovered his passion for the culinary world early in life. Starting as a dishwasher at just 13, his eagerness to learn propelled him through every role in the restaurant industry. From prepping and garde-manger to mastering the broiler, sauté, and grill, he immersed himself in the kitchen. By 18, ready to refine his craft further, Bryan secured a prestigious four-year apprenticeship with Executive Chef Steve Mingus at The Red Lion in Stockbridge, Massachusetts. Upon completion, he was entrusted with opening Jack’s Grill, a new venture by the Red Lion Inn named after Massachusetts Senator Jack Fitzpatrick.
After three successful years, Bryan followed his instincts to New York City. He spent several lively years at the Mamaroneck Beach and Yacht Club before launching his own venture, The Filling Station, in Nyack, NY, in 2000. Modeled after a vintage gas station, it served classic American fare. Around the same time, Bryan introduced Great Dinners, a meal delivery service ahead of its time. Though Great Dinners initially thrived, it eventually succumbed to competition from Fresh Direct and Uber Eats.
Following a brief foray into direct marketing, Bryan’s passion for food brought him back to the industry. In 2010, he opened Fresh in Tampa, a gourmet salad shop catering to the downtown crowd, achieving over $1 million in annual sales. In 2015, after selling Fresh, he launched Tampa’s first gourmet food truck, Wicked ‘Wiches, which featured creative, over-the-top sandwiches. Wicked ‘Wiches garnered media attention, including a feature on Food Network’s Eat Street,and later expanded into Wicked ‘Wiches & Brew, combining sandwiches with craft beer.
Ever-evolving, Bryan now runs BackStage Catered, specializing in catering for large-scale events like music festivals and political functions As well as SideDish Branding and PromoWrks. He is also working on several exciting new ventures, continuing to innovate and share his love for creating remarkable food and innovative activations.
Creating Lasting Impressions Through Experiential Marketing
PromoWrks specializes in engaging audiences and building brand equity through innovative brand activation events.
Our Mission
What We Offer
While each of our services has its own unique benefits, at the heart of what we offer is the ability to engage consumers beyond fleeting moments. From fully customizable promotional vehicles to immersive brand activations, our offerings ensure every event is a true reflection of your brand.
Our Approach to Experiential Marketing
At PromoWrks, we believe that experience marketing goes beyond the moment—it’s about leaving a lasting impression. Our team designs interactive activations with a focus on personalization and content capture to ensure each event resonates with your audience. By combining creativity and strategic thinking, we create memorable engagements that not only entertain but also build lasting connections with consumers.
Engage Audiences
Craft experiences that resonate with consumers.
Build Brand Equity
Strengthen your brand through positive, lasting impressions.
Actionable Insights
Collect valuable data to optimize future strategies.
Ready to Elevate Your Brand?
Let's work together to create unforgettable experiences that not only captivate but also convert. Contact us to learn how PromoWrks can help you achieve your brand activation goals.
